Our key brands are market leaders in the product categories in which they compete.

　　Cosmetic

　　Sally Hansen is a leader in the cosmetics market as demonstrated by its number one market position in the nail care category. Additionally, Sally Hansen has the number one market position in the nail enamel and nail treatment segments of the nail category. Sally Hansen is also the market leader in bleaches & depilatories category. La Cross is a market leader in the beauty implements category.

　　Over-the-Counter (OTC) Pharmaceuticals

　　Orajel is the leader in the oral analgesics market. Additionally, Orajel has the number one market position in the toothache pain and teething segments of the oral analgesics category. Orajel is also the market leader in the infant and toddler tooth cleaning category. We also are a market leader in a number of specialty OTC pharmaceutical product categories.

　　Product Innovation

　　We dedicate significant resources and attention to product innovation and consumer research in order to develop differentiated products with new and distinctive features, which we believe provides increased benefits, convenience and value to our customers. Our marketing departments, supported by our in-house research and development teams, drive our product development efforts. We believe our product development capabilities allow us to identify and respond to consumer trends enabling us to better serve our consumers. In addition, our company and our products have received a number of awards from well known publications such as Women’s Wear Daily and Allure Magazine.