Mudd 是北美洲其中一个罕有的领导品牌，它为少女服装及女装牛仔裤的潮流作出定义，透过批发和特许经营的模式，提供一系列设计新潮且时髦的服装，籍此与顾客联系。

　　我们的品牌对于每种生活模式的消费者具备一定的吸引力，透过少女的外衣，鞋履和其他配饰中所能体现的那充满时尚触角的设计，去塑造一个独特的"引领潮流"形象。我们的产品反映出穿者的情绪，更是自我的演绎的渠道。

　　我们在每一层面上都有庞大潜能成为深入民心，炙手可热的知名品牌。Mudd 主要的顾客包括在百货公司和专卖店，还有一个健全的销售网络覆盖美国加拿大欧洲和南美洲等地，单在美国本土已经有超过3,500个销售点，售卖Mudd整个系列的产品。其中包括美国著名的百货公司如JC Penny﹑Dillard’s﹑Bloomingdales﹑ Sears﹑Kohls﹑Macys 和 May。

　　  the brand history

　　Since 1995, when the Mudd brand launched the Mudd flare jean, the brand has offered a new variety of fresh hip products for its fashion-savvy teen customer. Today, the Mudd brand is dedicated to the new generation of independent girls who want freedom of choice to express themselves in their own special way. Wear Mudd and declare your independence. Mudd girls lead the way.

　　Mudd was acquired by Iconix Brand Group in 2006. The teen denim, accessories and kid’s apparel divisions will flourish with a renewed emphasis on marketing and brand management. In July 2006, a new ad campaign launched featuring “Mudd Girls Move the World,” a concept featuring real girls who have big aspirations and are passionate about improving their communities.